Katsu Sando, LA
The concept is to turn the existing, original brand identity into a all inclusive, fun and playful redesign for all hungry, eager pedestrians and guests from all over the world to enjoy and interact with. Furthermore gaining attraction to the shop and increase client revenue.
Brief: katsu sando, a Japanese pork fried cutlet sandwich shop in LA is made to bring unique flavours to for all to share. They have recently rebranded their shop. But, the finished logo and overall brand identity doesn’t match up with their product; a yummy crispy Japanese pork cutlet sandwich with crispy cole slaw. The current branding targets mainly American audiences with its retro vintage color themes, toast mascot, basketball shoes and sponge bob like eyes. This can cause confusion to pedestrians who may be hungry and eager to come inside and take a peek. Additionally, the designs stray away from the shop’s original goal, home made, curated flavours for all to enjoy.
Original Designs:
Redesigns:
Original sketches
Why might this design work better than the pervious one?
The main Logo has a Circle located at the back which symbolizes Unity, Harmony and completeness
Initial sketches and Digital Branding Assets
Role:
Deliverables:
Typograph, packaging mockup, napkins, coupons, different stickers on toast, takeout boxes
Creative direction, Concept to Deliverables, Visual Strategy and storytelling, Content Creation.
Overall, this design has both Japanese and english writing on the main logo which embraces both target audiences, has a clear mascot of the product and looks inviting consumers
The design Uses Orange as its main color theme which is scientifically proven to increase appetite. At the same time, It uses colors/Themes from the origional Logo
