Reducing Friction for WestJet's Booking System  

Context
Problem
Prototype
User system
Design System, Socials
Key Takaways

Context

WestJet's overall booking systems are established, well rounded, and detail oriented. However, when booking a spontaneous, budget-friendly trip, many users often find it complex and lackluster. This project addresses those concerns by adjusting WestJet's desktop user experiences through simplified information architecture, streamlined user flow, and reusable design systems. In result, usability testing showed a potential 10% increase in user retention.

‍6 min read

Project
Conceptual group project
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Project type and duration
4 Month
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Collaborators‍
3 UX designer
1 Web Developer
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Skillsets
‍Figjam (User research)
Figma (Prototyping, Hi fidelity Interphases)
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Problem Statement:

Travelers booking through WestJet often face a detailed yet overwhelming booking process, which is especially frustrating for last-minute and budget-focused users who need speed and clarity. The problem lies in between balancing necessary information with efficiency. Our goal is to refine a more intuitive booking experience that allows users to book flights quickly, confidently, and with less effort.

User Personas

Addresses user needs and pain points we solved for this project

Constrains

The project's main constraines were WestJet’s established brand identity, requiring adherence to brand colors, spacing, and UI standards. Any design changes needed to be supported by user graphs, research insights, and the user’s perspective to ensure usability-driven decisions.

Prototype Demo

Official Design

Our Adjustments

Design Systems

Social Media Posts

Key Takaways

What Went Well

What Should We Do Next?

- Through working on this project, I've learned a lot both individually and collaboratively, gaining a strong appreciation for team dedication and attention to detail.
- I learned how to maintained consistent spacing, padding, and layout across all screens, improving overall visual cohesion.
- This project required strong collaboration and a driven team to align on design standards and execution.

- If this project were to expand, I would have planed out each details earlier and more thoroughly to ensure all user flows share a consistent visual and interaction style.
- This project could have aligned on design patterns and components at the beginning of the project to reduce inconsistencies.
- For future references, we would continue to build on this foundation from the design systems to further strengthen design quality and efficiencies.

Let's Connect

Thank you for viewing until the end of this project. Please feel free to contact for any opportunities  or continue to view more projects. Looking forward to collaborating together to create impactful projects through creativity~

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